Building Quality Inbound Links

One Of The Most Important Factors In Determining A Site's PageRank, As Well As Overall Ranking Within Google's Index, Is The Quality Of Incoming Links. Today, We Look At Some Tips From Insiders Across The Web On How To Go About Building A Quality Incoming Link Structure.

Thoughts On Link Buidling

Obtaining Quality Links Can Feel Like An Arduous Process When Trying To Get A Site Off The Ground. Sure, There Are Lots Of Shady Methods That One Could Employ To Achieve "instant Linkification" If One Were So Inclined, But These Methods Present Little In Terms Of A Long Term Strategy For Link Building.

So, Enterprising Journalist That I Am, I Took To The Web To See What Those Most Familiar With The Practice Of Link Building Had To Say About Getting Quality Inbound Links.

Ken Yarmosh Is A Strategy Consultant For Viget Labs. In His Personal Blog, He Outlines 7 Ways To Achieve Quality Links. You Can Read The Blog Entry For A Complete Rundown, But There Are Two Items That I Believe Bear Specific Mention:

Do, Say, Or Write Something Really Stupid (or Controversial).

It's Funny How The Extremes Work. Honestly, There Are Too Many Examples To Choose From On This One. And I Don't Really Advocate It Anyway. But If You Are Interested, You Can Check Out Bert Decker's Top Ten (Best And) Worst Communicators Of 2006 To Refresh Your Memory On Some Good Examples.

Ah, The Art Of The Sound Byte; It's Finally Crossed Over Into The Online Realm. Boldness Of Speech, Misplaced Or Not, Goes A Long Way In Getting People To Link To Your Content. Make Outlandish Claims (at Least Try To Back Them Up, Though), Call Out Companies And Individuals If You Don't Like What They're Doing, And Don't Be Afraid To Rock The Boat.

Or, As My Colleague Jason Lee Miller Would Say, "Write Like You've Got A Pair."

Make People Laugh.

Everyone Loves A Good Laugh. Think About The Vast Majority Of E-mails And Links That Your Family And Friends Have Forwarded To You Recently. The Likelihood Is That They Were Something That Made You Laugh Or At Least Smile. A Good Example Would Include The Evolution Of Dance Or The Old Numa Numa Video (still A Classic In My Mind).

This Goes Hand In Hand With The Previous Point. If You're Going To Have The Guts To Make Controversial Statements, You Have To Be Willing To Not Take Yourself So Seriously. Before The Website's Recent "change In Direction", Valleywag Was A Sterling Example Of Controversial Humor. With Nick Douglas As The Main Writer, There Was Nary A Day That Went By That I Didn't Experience A Giant Belly Laugh Over Something That Had Been Written Over At The 'Wag.

Humor Is Powerful In Luring Links To Your Content.

Okay, So We've Touched On Some Things That You Should Do In Order To Make A Site More Linkable. Now, Let's Look At Something To Avoid In Striving For Quality Inbound Links. Donna Konley At The Web Design Library Gives This Warning To Site Administrators:

Avoid Link Farms And Exchanges.

Link Farms Are Designed To Allow People To Submit Web Site Links So That They Can Increase The Number Of Links Leading To Their Web Sites. The Problem With Link Farms Is That They Usually Accept Links From Anyone, Which Means That The Quality Of The Links On These Sites Is Very Low. Links To Computer Repair Shops May Be Published Next To Links Leading To Clothing Retailers.

Another Problem With Link Farms Is That You Cannot Control The Links Displayed. If There Are Adult Sites Or Other Questionable Material Linked To From The Link Farm Or Exchange, You Run The Risk Of Having Prospects Associate You With That Type Of Web Site. Knowing How To Keep Your Links High In Quality And Relevance Can Help You Achieve The Best Results From Your Link-building Efforts.

Again, Don't Take The Quick Fix. In The Long Run, Your Site's Reputation, As Well As It's Ranking Within The Index, Will Suffer More Than Prosper From Questionable Link Building Tactics.

Content Issues Are Key, But Are There Other Methods When It Comes To Bringing In Links? Brian Hawkins Of Extreme Site Promotions Offers This Tip:

Allow Other Websites To Use Your Forum Or Discussion Board For Their Own Site. Just Have Them Link Directly To The Forum. You Can Even Setup A Special Forum/category And Make Them A Moderator For That Section Or Alternately You Can Offer To Run It For Them So They Don't Need To Increase Their Workload. Not Only Will They Be Linking To Your Site They'll Be Actively Sending Traffic To It.

Seek To Form Partnerships With Other Content Providers. Build Your Links Over Time By Establishing A Good Rapport With Other Reputable Businesses.

All These Methods Will Provide A Solid Foundation When It Comes To Linkage. Obviously, As A Business Grows, The Methods In Which It Generates Incoming Links Will Change. There Is No "one Size Fits All" Approach To Link Building, Only Underlying Concepts Which Companies Will Have To Adapt To Fit Specific Needs And Goals.

If You Can Manage To Do All This, And Do It Well, You Can Expect To See A Marked Improvement In The Quality Of Inbound Links To Your Site.

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Joe Is A Staff Writer For WebProNews. Visit WebProNews For The Latest Ebusiness News.

Online Business Opportunities

Building Quality Inbound Links

One of the most important factors in determining a site's PageRank, as well as overall ranking within Google's index, is the quality of incoming links. Today, we look at some tips from insiders across the web on how to go about building a quality incoming link structure.

Thoughts On Link Buidling

Obtaining quality links can feel like an arduous process when trying to get a site off the ground. Sure, there are lots of shady methods that one could employ to achieve "instant linkification" if one were so inclined, but these methods present little in terms of a long term strategy for link building.

So, enterprising journalist that I am, I took to the web to see what those most familiar with the practice of link building had to say about getting quality inbound links.

Ken Yarmosh is a strategy consultant for Viget Labs. In his personal blog, he outlines 7 ways to achieve quality links. You can read the blog entry for a complete rundown, but there are two items that I believe bear specific mention:

Do, say, or write something really stupid (or controversial).

It's funny how the extremes work. Honestly, there are too many examples to choose from on this one. And I don't really advocate it anyway. But if you are interested, you can check out Bert Decker's Top Ten (Best and) Worst Communicators of 2006 to refresh your memory on some good examples.

Ah, the art of the sound byte; it's finally crossed over into the online realm. Boldness of speech, misplaced or not, goes a long way in getting people to link to your content. Make outlandish claims (at least try to back them up, though), call out companies and individuals if you don't like what they're doing, and don't be afraid to rock the boat.

Or, as my colleague Jason Lee Miller would say, "Write like you've got a pair."

Make people laugh.

Everyone loves a good laugh. Think about the vast majority of e-mails and links that your family and friends have forwarded to you recently. The likelihood is that they were something that made you laugh or at least smile. A good example would include the Evolution of Dance or the old Numa Numa video (still a classic in my mind).

This goes hand in hand with the previous point. If you're going to have the guts to make controversial statements, you have to be willing to not take yourself so seriously. Before the website's recent "change in direction", Valleywag was a sterling example of controversial humor. With Nick Douglas as the main writer, there was nary a day that went by that I didn't experience a giant belly laugh over something that had been written over at the 'Wag.

Humor is powerful in luring links to your content.

Okay, so we've touched on some things that you should do in order to make a site more linkable. Now, let's look at something to avoid in striving for quality inbound links. Donna Konley at the Web Design Library gives this warning to site administrators:

Avoid Link Farms and Exchanges.

Link farms are designed to allow people to submit Web site links so that they can increase the number of links leading to their Web sites. The problem with link farms is that they usually accept links from anyone, which means that the quality of the links on these sites is very low. Links to computer repair shops may be published next to links leading to clothing retailers.

Another problem with link farms is that you cannot control the links displayed. If there are adult sites or other questionable material linked to from the link farm or exchange, you run the risk of having prospects associate you with that type of Web site. Knowing how to keep your links high in quality and relevance can help you achieve the best results from your link-building efforts.

Again, don't take the quick fix. In the long run, your site's reputation, as well as it's ranking within the index, will suffer more than prosper from questionable link building tactics.

Content issues are key, but are there other methods when it comes to bringing in links? Brian Hawkins of Extreme Site Promotions offers this tip:

Allow other websites to use your forum or discussion board for their own site. Just have them link directly to the forum. You can even setup a special forum/category and make them a moderator for that section or alternately you can offer to run it for them so they don't need to increase their workload. Not only will they be linking to your site they'll be actively sending traffic to it.

Seek to form partnerships with other content providers. Build your links over time by establishing a good rapport with other reputable businesses.

All these methods will provide a solid foundation when it comes to linkage. Obviously, as a business grows, the methods in which it generates incoming links will change. There is no "one size fits all" approach to link building, only underlying concepts which companies will have to adapt to fit specific needs and goals.

If you can manage to do all this, and do it well, you can expect to see a marked improvement in the quality of inbound links to your site.

Add to Del.icio.us | Digg | Reddit | Furl

Joe is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.

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Blog claims responsibility for Jakarta bombings - Jakarta Post

A blog created by Tandzim Al Qo’idah Indonesia claims that the JW Marriot and Ritz-Carlton bombings were committed by its mujahidin against “the American Chamber of Commerce and Industry”. The blog, http://mediaislam-bushro.blogspot.com/ , said Read Me .

Google Reflects On Knol's First 5 Months

Knol Is A Service From Google That Lets People Write "authoritative Articles About Specific Topics." Recently, The 100,000th "knol" Was Published Since The Service's Launch In July.

Google Has Put Up A Blog Post About The Progress That Has Come Along With Knol In Its First Five Months Of Public Beta. Product Manager Cedric Dupont And Software Engineer Michael McNally Write:

The Knol Interface Is Now Available In Eight Languages (Arabic, English, French, German, Italian, Korean, Portuguese And Spanish) And We Are Excited That Our Users Are Helping Us Translate It Into Many More Languages Using The Google In Your Language Console. Encouraging People To Contribute Their Knowledge Online Is Particularly Important For Languages With Limited Web Content, And We Are Glad To See That Knols Have Been Written In 59 Different Languages To Date. It Has Been Very Exciting To Have People All Over The World Come Forward To Help Improve Online Content In Their Language.

We Have Worked Quickly To Incorporate The Features Most Requested By Our Early Authors, Such As Usage Stats Showing Reader Activity On Knols And Rich Media Embedding (videos, Spreadsheets, Forms, Slideshows, Etc.). All Of These Improvements Are Tracked In Our Announcement And Release Notes.

The Rich Media Embedding Should Further Improve The Search Engine Optimization Tendencies That Apparently Already Come Along With Knol. Search Gurus Danny Sullivan And Aaron Wall Both Looked At The Service's Effects On SEO Shortly After Its Launch. Wall Even Found That Google Was Ranking His Duplicate Content On Knol Higher Than The Original Source.

Knol Receives Usage From 197 Countries And Territories On An Average Day According To The Google Guys. Interestingly Enough, I Haven't Come Across Too Many Knols In Results In My Everyday Searching.

SEO

Google Reflects on Knol's First 5 Months

Knol is a service from Google that lets people write "authoritative articles about specific topics." Recently, the 100,000th "knol" was published since the service's launch in July.

Google has put up a blog post about the progress that has come along with Knol in its first five months of public beta. Product Manager Cedric Dupont and Software Engineer Michael McNally write:

The Knol interface is now available in eight languages (Arabic, English, French, German, Italian, Korean, Portuguese and Spanish) and we are excited that our users are helping us translate it into many more languages using the Google in Your Language console. Encouraging people to contribute their knowledge online is particularly important for languages with limited web content, and we are glad to see that knols have been written in 59 different languages to date. It has been very exciting to have people all over the world come forward to help improve online content in their language.

We have worked quickly to incorporate the features most requested by our early authors, such as usage stats showing reader activity on knols and rich media embedding (videos, spreadsheets, forms, slideshows, etc.). All of these improvements are tracked in our Announcement and Release Notes.

The rich media embedding should further improve the search engine optimization tendencies that apparently already come along with Knol. Search gurus Danny Sullivan and Aaron Wall both looked at the service's effects on SEO shortly after its launch. Wall even found that Google was ranking his duplicate content on Knol higher than the original source.

Knol receives usage from 197 countries and territories on an average day according to the Google guys. Interestingly enough, I haven't come across too many knols in results in my everyday searching.

Top dollar - Egypt Today

Top dollar - Egypt Today
AFTER YEARS OF BATTLING with a retail sector that was handcuffed by one protectionist policy after another, Egypt is officially open for business — and customers are hitting the nation’s newest upscale shopping venues in droves, snapping brands

One in Five College-Educated Chinese Wants to Emigrate - Gallup
WASHINGTON, D.C. -- China's rapid economic growth has been accompanied by equally rapid urbanization, with rural Chinese flocking to urban centers in search of employment opportunities. However, many well-educated, urban Chinese remain dissatisfied

Slow economy spells little work for day laborers - Arizona Business Gazette
Once at the center of controversy, day laborers have become increasingly scarce as residents make fewer complaints about them and their numbers dwindle. Experts, leaders and laborers credit the changes to the slow economy, which has meant lower wages

Giants fall to Rockies, end trip 3-7 - Modesto Bee
DENVER -- The San Francisco Giants are returning home with a sinking feeling. Aaron Cook's sinker was superb on Sunday, and he relied on his trademark pitch to win his seventh straight decision, leading the Colorado Rockies to a 4-2 victory over the

Search Engine Optimization - Understanding How SEO Works To Boost Your - Turks.US

It would be safe to say that you've heard or read information about Search Engine Optimization (SEO) and how it can boost your rankings to increase traffic on your site. But knowing about it doesn’t mean that we know how it works. Whether you hire Read Me .

Verio Attracts Resellers with Free Month of VPS Hosting : Companies looking to boost revenues are finding Verio's Free VPS promotion the right fit for getting started as Hosting Reseller. (WEB HOST INDUSTRY REVIEW) -- Dallas based web design and Read Me .

2009-07-23 13:11:33 - SEO India (SEO company India) asserted that SEO techniques involve persistent work and require patience, and a company need not throw in the towel way too early for once the SEO work gathers steam it delivers wondrous results Read Me .

Editors Note: A photo is included with this press release. SEO is big business, and it is getting bigger, recent articles have suggested sharp growth within the SEO projected in the coming years, however as more and more companies look to SEO Read Me .

Many of the old techniques used for SEO are only causing rankings to drop or vanish from the search results, why? Well as technology develops in the world, so of course are search engines, the aim of a search engine is to provide the most relevant Read Me .

China's Baidu.com says profit up 44.6 percent on strong growth in - Chicago Tribune

BEIJING (AP) — Baidu Inc., which operates China's leading Internet search engine, said Friday its quarterly profit rose 44.6 percent from a year earlier on strong growth in revenue and numbers of advertisers. Net income for the three months ending Read Me .

Charlotte, NC – UpSNAP Services, LLC the multi-modal mobile networking company announces it has achieved the delivery of over one billion mobile ad packages to consumers nationwide. “We are very excited about our Multi-Modal Mobile Platform as it Read Me .

Transgender teacher in NJ retiring in frustration - Associated Press

Transgender teacher in NJ retiring in frustration - Associated Press
LITTLE EGG HARBOR TOWNSHIP, N.J. (AP) -- When word got out that Mr. McBeth, a popular substitute teacher at two southern New Jersey school districts was about to come back to class as Miss McBeth, it caused an uproar. The former William McBeth had

Fast-Growing, Luxury Real Estate Firm Morgan Lane to Acquire Pacific - PR Inside

Fast-Growing, Luxury Real Estate Firm Morgan Lane to Acquire Pacific - PR Inside
Pacific Union GMAC Real Estate ( www.pacunion.com : ), one of Northern California’s leading luxury real estate brands is being acquired by the principals of Morgan Lane Marin, Inc. ( www.morganlanemarin.com : ), a fast-growing boutique real estate

Search agency head Alan Rimm-Kaufman dies - InternetRetailer.com
Alan Rimm-Kaufman, co-founder and CEO of search marketing agency The Rimm-Kaufman Group, died Saturday after a battle with leukemia. He had undergone 16 months of chemotherapy and had received a bone marrow transplant. Rimm-Kaufman’s co-founder

NHTSA CARS Approved Marketing Material Now Available From Cubic - WebWire
Cash for Clunkers approved marketing material by the NHTSA is now available from Cubic Marketing in California. The federal government’s Car Allowance Rebate System (CARS) begins July 24th. Car dealers are encouraged to contact Cubic Marketing

EducationDynamics and Aslanian Group Merge to Create Higher Education - PR Inside
HOBOKEN, NJ -- (Marketwire) -- 07/20/09 -- EducationDynamics ( www.educationdynamics.com : ), higher education's leading marketing company, today announced a merger with Aslanian Group, an industry mainstay specializing in adult student market

The Cause of My Life’ - Newsweek

In 1964, I was flying with several companions to the Massachusetts Democratic Convention when our small plane crashed and burned short of the runway. My friend and colleague in the Senate, Birch Bayh, risked his life to pull me from the wreckage. Our Read Me .

Water cooler - Columbus Dispatch

The Job-Hunter's Survival Guide is a slim paperback manual of little more than 100 pages, chock-ablock with bullet points and tips, wrapped in a road-sign shade of yellow. The author, Richard Nelson Bolles, 82, wrote the bestselling What Color is Read Me .

The Mail on Sunday's share-tipping column looks at Mi tie and Ang lo America. You can also sign up for free additional Midas share tips that will be sent to your inbox once a week. Top spot: Cynthia Carroll of Anglo America has presided over a rising Read Me .

WASHINGTON — Unemployment is rising. Nest eggs are in tatters. Home values have tanked. And yet surprisingly, Americans are feeling less stress from debt these days. Chalk it up to the power of positive thinking combined with people saving more Read Me .

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New YouTube Call to Action Works Well for Non-profits

This week YouTube launched a call-to-action feature for its non-profit partners, allowing them to include in-video clickable ads leading to their web sites. Apparently they are quite effective, because in one day, one of the partners raised $10,000 using one.



Of course it probably helps that the video was featured on YouTube's home page. The video can be seen here:

The call to action in this particular video overlay says, "Give a person clean water. 100% of you gift directly funds water wells" and links to the proper donation page.



"The response from the YouTube community was overwhelming -- thanks to you, charity:water was able to raise over $10,000 in one day from the video," writes Ramya Raghavan on the YouTube Blog. "That's enough to build two brand-new wells in the Central African Republic and give over 150 people clean drinking water for 20 years!"



YouTube is encouraging other nonprofits to add a similar call to action overlay. To do, they simply need to go to "edit video" and fill out the fields in the section marked "Call to Action overlay." There, users can add a short headline, ad text, a destination URL, and upload an optional image. The overlay will appear every time someone watches the video.

Revealed: Why 'superfoods' like cranberry juice and black tea don't - Daily Mail

Their claims are the reasons we buy. But according to a Europe-wide investigation it seems the promises made by dozens of supermarket products really are too good to be true. More than 50 food items and supplements, including Ocean Spray cranberry Read Me .

Budget cuts don't slash beef from 4-H program - Quad Cities Onlines

After learning that state budget cuts for the University of Illinois Extension would result in less funding for 4-H programs, a group of Quad-Cities area farmers and former 4-H members brainstormed ideas for new educational opportunities. The result Read Me .

A public meeting is scheduled for Tuesday to discuss the federal government's proposed blueprint to begin fixing some of the troubles plaguing the world's largest freshwater system. The EPA and its sister federal agencies are focusing their efforts Read Me .

Never forget that new Labour was built on a psycho-drama. Peter Mandelson recently described his tormented relationship between Gordon Brown and Tony Blair thus: “I was the third person in the marriage. I was the casualty.” How very Princess Read Me .

Pair Of Top- Fives For NWR At Lime Rock - The Auto Chanel

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Lakeville, July 18, 2009: Newman Wachs Racing drivers John Edwards and Jonathan Summerton had a lot of work to do today for round five of the Atlantic Championship Series at Lime Rock Park, as they started 5th and 6th, respectively for today’s race

News Minute: Terror unit considered Hotel bombing probed Spacewalk - WAOW
WASHINGTON (AP) - The Obama administration is considering creating a special unit of professional interrogators to handle high-value terror suspects. That word comes from a government official, who says the recommendation is expected from a

The new home for EPCC's culinary arts program is almost done - El Paso Times
EL PASO -- Ernst Roberts was eating recently at the restaurant in El Paso Community College's Transmountain Campus when a man on layover from California complimented the quality of the school's Culinary Arts Program. The traveler dined there on a tip

Takeover opportunities grow for House Dems - Thehill.com
The troubles House campaign committees face when their most vulnerable members run for higher office is a familiar topic for Backroom readers. But, in this cycle, Republicans are getting hit hard. Rep. Jim Gerlach’s (R-Pa.) decision Tuesday to run

Website Promotion SEO Services Company - SEO HAWK - PR Inside

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2009-07-17 22:09:05 - Internet Marketing SEO Specialist – SEO Hawk provides best SEO services to clients worldwide. If you are looking to outsource your SEO, then we can help. We have worked on website promotion, internet marketing and SEO

Live in Manhattan? Want to Remodel Your Kitchen? An Expert Offers - dBusinessNews.com

Live in Manhattan? Want to Remodel Your Kitchen? An Expert Offers - dBusinessNews.com
A successful kitchen remodeling starts with planning and ideas and an organized design process. Consider taking the following steps: Determine the big-picture goals. Consider your family situation. How long you think you'll be staying in your will

Mandela Day volunteer ideas - Beeld
Cape Town - Torn between lazing around on Saturday or doing your 67 minutes of good deed for the new Mandela Day? Here is a list of fun activities to get you going. - Use this nifty hospice finder to find a hospice in your area. Gather up a friend or

House Panels Approve Health Plans - New York Times
WASHINGTON — The House Committee on Education and Labor approved legislation on Friday morning to remake the nation’s health care system by a 26-to-22 vote. Three Democrats crossed party lines to vote against the bill — Jason Altmire of

Vision of future? New arts center proposed - Jackson Clarion-Ledger
A delegation of area business leaders last week visited a Baton Rouge arts center to gather ideas for a proposed mixed-use development in Jackson. The Arts Center of Mississippi, located at 201 Pascagoula St., would be remodeled and feature a pair of

New downtown ice cream shop may open next week - Port Huron Times-Herald
The Stevens' new business, The Atrium Café & Ice Cream Parlour, includes a lot of old parts. The restaurant, at 1519 Military St. in Port Huron, is decorated and constructed with memorabilia and structural components from decades past. The couple

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NewswireToday - /newswire/ - Toms River, NJ, United States, 07/15/2009 - New Jersey marketing firm launches a public-speaking division, creating hands-on, business-boosting seminars and workshops; crafted exclusively for entrepreneurs, small-business

Campaigner Helps Small Businesses Improve Email Deliverability with - PR Inside
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Twitter’s Security Meltdown - Mashable.com

Twitter’s Security Meltdown - Mashable.com
We will not publish any of these documents. The word is out, the documents are out there and easy to find, and there are so many of them that it’s hard to imagine that Twitter’s security as a whole – the service, the company, the people behind

Hacker attack on Twitter exposes confidential documents - San Francisco Gate
A computer hacker has gained access to confidential documents of Twitter and some of its employees, and then forwarded the material to the technology news site TechCrunch. The breach includes executive meeting notes, partner agreements and financial

Lessons from Twitter's security breach - CNET News
Twitter's latest security hole has less to do with its users as much as it does its staff, but lessons can be learned on both sides. In the case of Jason Goldman, who is currently Twitter's director of product management, the simplicity of Yahoo's

Hacker Exposes Private Twitter Documents - New York Times Blogs
Twitter , which is generally quite private about its business plans, has fallen prey to an attack by a hacker who has apparently exposed confidential corporate information. The hacker claims to have private documents including confidential contracts

Twitter's & Bing's Powers Combined! BingTweets - Searchnewz.com
To explore more options in real-time search, Bing in association with Federated Media and Twitter has released BingTweets, which is described as: BingTweets combines Twitter trends with Bing search results, enabling you to see deeper, real-time

Big Publishers Want Special Treatment From Google

Update: In An Interesting Turn To This Story, The New York Times Has Eliminated 993,000 Article Pages As It Rolls International Herald Tribune (IHT) Into The NYT Site. Instead Of Redirecting The Articles To The Same Article On NYT, They All Simply Go Now To One Landing Page.



Ryan Tate At Valleywag Writes, "The Times' Longtime Online Chief, Martin Niesenholtz, Recently Whined That A Google Search On The Word 'Gaza' Didn't Include Any Of His Content On The First Results Page. And Yet He Just Nuked 121,000 Of His Own Articles Containing That Keyword."



Original Article: Big-brand Publishers Don't Like Being Overshadowed By Bloggers. What Else Is New?



A New AdAge Article Discusses A Group Of Such Publishers (including Brands Like The Wall Street Journal, ESPN, And The New York Times) Which Make Up Google's Publishing Advisory Board, Which Is Calling For Google To Rank Their Content Higher Because They're "the Original Sources" Of News Stories. Of Course We All Know That While That May Often Be The Case, It Is Also Very Often Not. Somtimes Even "original Sources" Even Come From Microblogging. Remember When The News Of The Emergency Landing On The Hudson River Broke On Twitter?

This Is Not A New Discussion. As Steve Rubel Says, When He Read The Article He Felt Like He Had Stepped Back Into 2004.



The Truth Of The Matter Is, Many Big Brand Publishers Have Become More Blog-like And Many Bloggers And Blog-style News Sites Have Become Big Brands Themselves. Rubel Phrases It Well, "To Me, We Don't Have Zebras And Elephants Anymore. They Have Mated And We're All One Species."



But That's Not How Some Of These Publishers See It. They'd Rather Get Special Treatment Based On Their Own Brand Rather Than Putting Forth The Effort In Search Engine Optimization That Others Would When They Weren't Ranking To Their Satisfaction. Matt McGee (who Has Also Joined This Particular Discussion) Recently Looked At A Study Showing That The Fortune 500 Is Still "largely Invisible" In Natural Search Results.



So Where Does Google Stand? A Recent Update Did Supposedly Cater To Bigger Brands Anyway. "There's Absolutely Value To Original Content," AdAge Quotes A Google Spokesperson. "There's Value To Derivative Content, Too. We Look At This In Many Ways From The Point Of View Of The User. But The Truth Is There Are So Many Shades Of Gray Even Within, Quote, Original Content."



The Big-brand Publishers Are Awaiting A More Concrete Answer From Google. The Council Meets Again On April 30. With So Much Gray, That Answer Is Probably Going To Be Hard To Reach.



Where Do You Stand On This Subject? Talk About It With WPN Readers.

Top Blogs' Favorite Platforms Identified

Whether A Given Blogger Takes Pride In Being A Weirdo Or Feels Safer As Part Of A Crowd, A New Report Will Help Him (or Her) Sort Out Exactly Where He (or She) Stands. Pingdom Staffers Took A Close Look At Which Platforms Are Most Common Among The Most Popular Blogs.

WordPress Grabbed First Place With No Problem, With 27 Out Of The Top 100 Blogs (as Ranked By Technorati) Using It. The Platform's Fans Range From Big Corporations Like The New York Times To Individuals Such As Chris Brogan.

Then Came TypePad, With 16 Followers, Blogsmith With 14, And Movable Type With 12. There Are Some Pretty Impressive Names To Be Found On Their Sections Of A User List, As Well. (Think Wired Properties, Autoblog, And Boing Boing, Respectively.)

We'll Skip Down To Blogger Next. It Seems Like A Bit Of A Defeat For Google To Find It In Ninth Place, Being Used By Only Three Out Of The Top 100 Blogs. Worse Still: One Of Those Three Blogs Is The Official Google Blog, Landing The Platform In "my Mom Thinks I'm Handsome" Territory.

Ah, Well. Hats Off To The Royal Pingdom Crew For The Research They Did, And Good Luck With The Transfer If You Decide To Choose A New Blog Platform For Yourself Or Your Company.

Generating Targeted

Big Publishers Want Special Treatment from Google

Update: In an interesting turn to this story, the New York Times has eliminated 993,000 article pages as it rolls International Herald Tribune (IHT) into the NYT site. Instead of redirecting the articles to the same article on NYT, they all simply go now to one landing page.



Ryan Tate at Valleywag writes, "The Times' longtime online chief, Martin Niesenholtz, recently whined that a Google search on the word 'Gaza' didn't include any of his content on the first results page. And yet he just nuked 121,000 of his own articles containing that keyword."



Original article: Big-brand publishers don't like being overshadowed by bloggers. What else is new?



A new AdAge article discusses a group of such publishers (including brands like the Wall Street Journal, ESPN, and the New York Times) which make up Google's Publishing Advisory Board, which is calling for Google to rank their content higher because they're "the original sources" of news stories. Of course we all know that while that may often be the case, it is also very often not. Somtimes even "original sources" even come from Microblogging. Remember when the news of the emergency landing on the Hudson River broke on Twitter?

This is not a new discussion. As Steve Rubel says, when he read the article he felt like he had stepped back into 2004.



The truth of the matter is, many big brand publishers have become more blog-like and many bloggers and blog-style news sites have become big brands themselves. Rubel phrases it well, "To me, we don't have zebras and elephants anymore. They have mated and we're all one species."



But that's not how some of these publishers see it. They'd rather get special treatment based on their own brand rather than putting forth the effort in search engine optimization that others would when they weren't ranking to their satisfaction. Matt McGee (who has also joined this particular discussion) recently looked at a study showing that the Fortune 500 is still "largely invisible" in natural search results.



So where does Google stand? A recent update did supposedly cater to bigger brands anyway. "There's absolutely value to original content," AdAge quotes a Google Spokesperson. "There's value to derivative content, too. We look at this in many ways from the point of view of the user. But the truth is there are so many shades of gray even within, quote, original content."



The big-brand publishers are awaiting a more concrete answer from Google. The council meets again on April 30. With so much gray, that answer is probably going to be hard to reach.



Where do you stand on this subject? Talk about it with WPN readers.

Top Blogs' Favorite Platforms Identified

Whether a given blogger takes pride in being a weirdo or feels safer as part of a crowd, a new report will help him (or her) sort out exactly where he (or she) stands. Pingdom staffers took a close look at which platforms are most common among the most popular blogs.

WordPress grabbed first place with no problem, with 27 out of the top 100 blogs (as ranked by Technorati) using it. The platform's fans range from big corporations like the New York Times to individuals such as Chris Brogan.

Then came TypePad, with 16 followers, Blogsmith with 14, and Movable Type with 12. There are some pretty impressive names to be found on their sections of a user list, as well. (Think Wired properties, Autoblog, and Boing Boing, respectively.)

We'll skip down to Blogger next. It seems like a bit of a defeat for Google to find it in ninth place, being used by only three out of the top 100 blogs. Worse still: one of those three blogs is the Official Google Blog, landing the platform in "my mom thinks I'm handsome" territory.

Ah, well. Hats off to the Royal Pingdom crew for the research they did, and good luck with the transfer if you decide to choose a new blog platform for yourself or your company.

News Minute: Next on House plan Hearing continues Crash probe - WAOW

News Minute: Next on House plan Hearing continues Crash probe - WAOW
WASHINGTON (AP) - Democrats are hoping to get some momentum behind their health-care overhaul plan. The $1.5 trillion proposal was unveiled on Tuesday. On Wednesday, President Barack Obama and others are expected to make a push for the bill in a Rose

Techs Lead Tokyo, Seoul Higher - Wall Street Journal
SINGAPORE -- Asian share markets were higher Wednesday, advancing for a second-straight day, with technology stocks leading after optimistic comments from Intel Corp. on its earnings outlook. "So far the self-reinforcing symbiotic relationship

Juvenile probation offices on fast track - Lafayette Journal and Courier
Architects have completed the design of a planned expansion at the Tippecanoe County Jail, and construction should begin in August. Commissioner Tom Murtaugh updated members of the county council Tuesday morning on the project, which will create new

jexbo.com Reduces Monthly Fee and Exposes How to Sell your Book and - dBusinessNews.com

Site at www.jexbo.com helps authors sell self-published comic books, children’s books, fiction, non-fiction, and more at 89% savings Dearborn, MI – July 13, 2009 – To save money and learn how to sell your book and self-publish, jexbo™, www Read Me .

No matter what you sell or where you sell it, email marketing is a key part of your marketing strategy. You might think that you need to be a high-volume seller or a prolific writer to get started with email marketing. But neither of those is true Read Me .

Secrets Revealed! Hot New eBook Saves App Store Model by Teaching iPhone App Developers All They Need to Know About Marketing ESCONDIDO, Calif., July 13 /PRNewswire/ -- The App Store celebrated its first birthday last Friday, and what a busy year it Read Me .

Atlanta, GA (BlackNews.com) - Creator of the WOW Image Marketing Seminar, 29 year old LaVon Lewis, President and Creative Director of the award winning Pencilworx Design Group, LLC. in Atlanta, Georgia, is extending the reach of his message on the Read Me .

49th state boasts endless opportunities for visitors - The Columbus Dispatch

49th state boasts endless opportunities for visitors - The Columbus Dispatch
The northern lights, or aurora borealis, glow above the Talkeetna Range near Palmer, Alaska. Happy birthday, Alaska. Our nation's 49th state, the biggest of them all, celebrated the big 5-0 this year. With 570,374 square miles of land, Alaska is

As It Exits Bankruptcy, G.M. Faces Challenges - New York Times

In a sign of how much G.M. had changed, one of its first moves will be to eliminate the jobs of more than a third of its executives, positions that had gone largely untouched even as factories closed, engineers were laid off and retirees lost Read Me .

YORK, Pa. (AdAge.com) -- Do you Twitter? Then you are more interested in sex than the average Facebook, MySpace or LinkedIn user. Like LinkedIn? You're more likely to watch soap operas. Favor MySpace? You're probably not into exercise. Photo: AP Read Me .

Symantec's workshop on cybercrime Friday brought together a panel of experts from the law enforcement side: Donna M. Peterson, unit chief of the FBI's Cyber Division, Matthew A. Parella, Assistant U.S. Attorney Chief for the Northern California CHIP Read Me .

STAINES, England, July 7 /PRNewswire/ -- TANDBERG (OSL:TAA), the leading global provider of telepresence, high-definition video conferencing and mobile video products and services, today announced that Audio Visual Machines (AVM), a leading provider Read Me .

Social Media Networking

Cuban: NBA Makes Money with Twitter

We're hearing more and more about companies and organizations making better use of Twitter as a revenue driver than Twitter itself. As far as entrepreneur and Dallas Mavericks owner Mark Cuban is concerned, the NBA is one of those organizations.



Cuban has been fined $25,000 by the NBA for tweeting about the refs. Fanhouse has all the details, but long story short, Cuban used the popular social network to vent his frustrations about a certain officiating crew, was fined for it, and has Tweeted about the incident since.

"Of course, the Twitter issue raises an interesting debate about whether or not Cuban should be allowed to discuss the referees in a place like social media or on a blog (obviously, speaking directly to a group of media members won't cut it, but at what point do we start considering this a First Amendment issue?)", says Fanhouse's Will Brinson.



Brinson makes a good point. His tweets were just as public as a press conference though (especially considering that the press often goes to Twitter for stories), if not more so. If he just wanted to make mention of the incident to friends, perhaps direct messages would have been the way to go.



The whole thing is just another instance of the " think before you tweet " concept. Cuban may have had an error in judgment, though the tone of his Tweeting hasn't suggested that he sees the fine as too hard a hit.

'No increase in passenger fare, freight tariff' - New Kerala

New Delhi, July 3 : Presenting the Railway Budget for 2009-10 in Parliament today, Minister of Railways Mamata Banerjee announced that there will be no increase in passenger fare and freight tariff. She said the budget will have approach for Read Me .

Jobless-friendly bank threatened by red tape - Scotland on Sunday Online

Jobless-friendly bank threatened by red tape - Scotland on Sunday Online
PLANS for a Third World-style micro-bank to help small business get off the ground in Scotland are under threat over fears that those getting help will lose their benefits. Professor Mohammad Yunus, whose micro-credit system offers loans to millions

Yahoo's omg strikes celebrity gold - Everett Herald

SANTA MONICA, Calif. -- Think of the most popular brands in celebrity news, and you'll probably come up with a small list that includes Entertainment Tonight, US Weekly and People. Consider the most successful celebrity news destinations online, and Read Me .

The Greater Ithaca Activities Center is accepting applications for the Rashad Richardson Summer Basketball League for boys and girls in grades 6-12, with junior varsity and varsity divisions. The league begins July 6 at the Wood Street Court Read Me .

San Diego Astrological Society will host Loda Shaw presenting 'The Value of the Relocated Chart.' The majority of us wind up living in places other than where we were born. This change of location can significantly alter the experience of the natal Read Me .

Iraqis patrol cities as U.S. pulls back - Atlanta Journal Constitution

Iraq’s hopes for an oil-revenue fueled postwar recovery suffered a sharp blow Tuesday as the foreign oil companies it counted on to help develop its vast reserves greeted the country’s first oil auction in over 30 years with grumbles and just one Read Me .

FlyCast Desktop is a new, free-to-the-consumer, radio player for both PC’s and Macs. With it you can access various styles of music, talking head programs, weather predictions, and information about traffic snarls from 1200 plus channels on its Read Me .

MySpace Launches Its First Online Game Show

MySpace Is Launching An Original Series And Its First Online Game Show Today Called "BFF."

Each "BFF" Show Will Test Two Best Friends Knowledge Of Each Other With Questions Over Several Rounds. Based On The Number Of Correct Answers Prizes Will Be Awarded At The End Of Each Round.

The Series Is Hosted By "Last Comic Standing" Finalist, Amy Schumer, It Will Debut On MySpace Video On April 2 And Run Through June 30. MySpace Users In The U.S. Can Submit Video Entries To Be Contestants On The Show On The "BFF" MySpace Page. Those Selected Will Be Flown To New York City For The Taping Of Their Show.

Also Available On The "BFF" MySpace Page Is An Application Allowing Users To Create Their Own "BFF" Quizzes. Users Will Be Able To Customize Quizzes By Selecting Questions From A List Of Categories. They Will Be Able To Send The Quiz To Friends To See How Well Their Friends Now Them.

Contestants Will Have The Chance To Win Prizes Such As An Ideeli Gift Certificate Between $100 And $200, A Gibson Guitar, Or A Kodak Printer, Based On The Number Of Correct Answers At The End Of Each Round.

"MySpace Users Have Been Waiting For A Snackable And Social Property Like 'BFF.' It Encourages Users To Not Only Play Along, But Also Create Their Own Versions Of The Game," Said Cristian Cussen, Director Of Content And Marketing For MySpace Video."

SEO

MySpace Launches Its First Online Game Show

MySpace is launching an original series and its first online game show today called "BFF."

Each "BFF" show will test two best friends knowledge of each other with questions over several rounds. Based on the number of correct answers prizes will be awarded at the end of each round.

The series is hosted by "Last Comic Standing" finalist, Amy Schumer, it will debut on MySpace Video on April 2 and run through June 30. MySpace users in the U.S. can submit video entries to be contestants on the show on the "BFF" MySpace page. Those selected will be flown to New York City for the taping of their show.

Also available on the "BFF" MySpace page is an application allowing users to create their own "BFF" quizzes. Users will be able to customize quizzes by selecting questions from a list of categories. They will be able to send the quiz to friends to see how well their friends now them.

Contestants will have the chance to win prizes such as an Ideeli gift certificate between $100 and $200, a Gibson guitar, or a Kodak printer, based on the number of correct answers at the end of each round.

"MySpace users have been waiting for a snackable and social property like 'BFF.' It encourages users to not only play along, but also create their own versions of the game," said Cristian Cussen, Director of Content and Marketing for MySpace Video."

Facebook announces privacy changes - San Jose Mercury News

Facebook announces privacy changes - San Jose Mercury News
Facebook will introduce a new "Unified Privacy Page" and eliminate familiar regional networks such as "Silicon Valley" or "San Francisco" as part of an effort to streamline privacy controls and reduce user confusion and concern, the company announced

Digital Brand Expressions Launches Jump Start Social Media(SM - Newsblaze.com

Digital Brand Expressions Launches Jump Start Social Media(SM - Newsblaze.com
KINGSTON, N.J. , June 30 /PRNewswire/ -- Digital Brand Expressions ( www.digitalbrandexpressions.com ) launched a new service line today under its Jump Start Social Media ( www.jumpstartsocialmedia.com ) brand, focused on helping small businesses