Home Based Business

Google Breaks Data Center Silence

Google's never been too chatty about its data centers; the search giant is slow to even confirm the centers' physical locations, never mind discuss what's going on inside. But at the Data Center Efficiency Summit, Google spilled a few secrets, and there's definitely some impressive technology in place.

Google's taken steps to ensure that its custom-built servers require only a tiny amount of energy. It's also safeguarded them against electricity outages by building in batteries. A modular method of storing the servers has been embraced, and all in all, Google appears to be at least a year ahead of some of its rivals.

Peter Burrows explained, "Microsoft has been crowing about the fact that it opened up a huge new data center in Chicago in which all of the servers are stored in shipping containers, an approach that makes it simpler and cheaper to deploy hundreds of servers at once. Turns out Google has been doing this since 2005. And while Microsoft has a goal to achieve a 'power usage effectiveness' score of 1.2 (where a score of 1 means all of the electricity consumed is used to run the computers, rather than to cool and light the facility) in the next few years, Google has already hit this level as of the fourth quarter of 2008."

In fact, Google's most efficient facility has a score of 1.12.

These are the sorts of things that, even if the average user isn't likely to notice, should save Google money and prevent it from experiencing certain problems.

Google Shows Paid Search/TV Relationship

Google Has Conducted A Study Looking At How Paid Search Affects TV Viewing Habits. The Results Are Pretty Interesting.



Adam Stewart, Google's Industry Director For Media & Entertainment Tells WebProNews That The Research Confirms That Paid Search Is An Effective Way To Build Traffic For A Network's Website And, As A Result, Increase Viewership For Content Like Online Video.



"But We Also Found That Paid Search Can Support The Core Business Of TV By Driving Tune-in. That's The Key Point: Paid Search Can Influence Online And Offline Behavior."



"In This Changing Media Landscape, We See An Enormous Opportunity For TV Marketers To Use Paid Search To Bolster Their Core Business Model And Drive TV Tune-in," Stewart Says. "We Also Think Paid Search Can Support An Emerging Business Model For TV Networks By Driving Traffic To Branded Websites. Search Advertising, As Part Of An Integrated Marketing Campaign, Is An Effective Way For Entertainment Marketers To Increase Viewership And Stretch Their Dollars In A Downturn."



Stewart Could Not Tell Me All Of The Shows And Networks That Were Tested In The Study, But He Says They Worked With Leading Networks And Shows For Each Category.



The Study Was Conducted Over The Course Of A Month At The End Of 2008. Respondents Were Asked To Query A Keyword With The Intention Of Finding Out More Info About A Show Or A Network. They Were Then Driven To Different SERPs Based On Their Queries, And Were Only Exposed To One Show-specific Search Term And SERP.



Some Highlights From The Study Include:



- Search Advertising Resulted In A 5% Lift In Clicks To Branded Sites For New Shows And 12% For Exising Shows.







- Search Advertising Resulted In A 285% Lift In Awareness Of New Shows, And A 63% Lift For Existing Shows.







- Search Advertising Resulted In A 57% Lift In Awareness Of The Advertiser's Show, And A 45% Decline In Awareness Of The Time Slot Competition







- Search Advertising Resulted In A 25% Lift In Likelihood To Tune In To New Shows And A 30% Lift In Likelihood To Tune In To Existing Shows.







The Following Chart Sums Up What Marketers Should Get Out Of The Study:







I Would Guess Google Hopes To Spark Greater Interest In Its TV Advertising Platform As Well As Search Ads By Illustrating How The Two Could Compliment Each Other. Marketers Going After Specific Television Timeslots Will Surely Find The Information Of Value.



I'd Like To Thank Adam Stewart For Answering My Questions And Providing WebProNews With Some Useful Information. What Do You Think About The Study? Let Us Know.

Automated Traffic Generation

Google Shows Paid Search/TV Relationship

Google has conducted a study looking at how paid search affects TV viewing habits. The results are pretty interesting.



Adam Stewart, Google's Industry Director for Media & Entertainment tells WebProNews that the research confirms that paid search is an effective way to build traffic for a network's website and, as a result, increase viewership for content like online video.



"But we also found that paid search can support the core business of TV by driving tune-in. That's the key point: paid search can influence online and offline behavior."



"In this changing media landscape, we see an enormous opportunity for TV marketers to use paid search to bolster their core business model and drive TV tune-in," Stewart says. "We also think paid search can support an emerging business model for TV networks by driving traffic to branded websites. Search advertising, as part of an integrated marketing campaign, is an effective way for entertainment marketers to increase viewership and stretch their dollars in a downturn."



Stewart could not tell me all of the shows and networks that were tested in the study, but he says they worked with leading networks and shows for each category.



The study was conducted over the course of a month at the end of 2008. Respondents were asked to query a keyword with the intention of finding out more info about a show or a network. They were then driven to different SERPs based on their queries, and were only exposed to one show-specific search term and SERP.



Some highlights from the study include:



- Search advertising resulted in a 5% lift in clicks to branded sites for new shows and 12% for exising shows.







- Search Advertising resulted in a 285% lift in awareness of new shows, and a 63% lift for existing shows.







- Search advertising resulted in a 57% lift in awareness of the advertiser's show, and a 45% decline in awareness of the time slot competition







- Search advertising resulted in a 25% lift in likelihood to tune in to new shows and a 30% lift in likelihood to tune in to existing shows.







The following chart sums up what marketers should get out of the study:







I would guess Google hopes to spark greater interest in its TV advertising platform as well as search ads by illustrating how the two could compliment each other. Marketers going after specific television timeslots will surely find the information of value.



I'd like to thank Adam Stewart for answering my questions and providing WebProNews with some useful information. What do you think about the study? Let us know.

FICO Scores Show Flaws as U.S. Banks Cut Consumer Credit Lines - Daily Business Review

FICO Scores Show Flaws as U.S. Banks Cut Consumer Credit Lines - Daily Business Review
hen Sharii Rey, a paralegal in Portland, Oregon, had her credit limit reduced by JPMorgan Chase & Co. earlier this month, she said it would hurt her 760 credit score. That’s not the bank’s problem, she was told. It’s FICO’s. After Rey’s $42

Make Big Money

Bear Marketing System - Free Tool for Promoting Multiple Affiliate Programs

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Author: russpacesr

Keywords: Brian Bear Marketing System GDI Revolutionary Matrix global domains international leader board prince James Al Oboudi ash mufareh tissa godavitarne brian bear spiderweb marketing business wealth get rich making online work from home how to internet opportunities Make Money facebook twitter Youtube Affiliate time careers extra income revolutionary matrix lightning speed message magic FREE

Added: April 9, 2009

List Building - Getting Traffic

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Author: ListBuildingCourse

Keywords: Tellman Knudson Mike Filsaime Shawn Casey list building affiliate marketing online business

Added: April 9, 2009

Google Affiliate

Bear Marketing System - Free Tool for Promoting Multiple Affiliate Programs

None

Author: russpacesr

Keywords: Brian Bear Marketing System GDI Revolutionary Matrix global domains international leader board prince James Al Oboudi ash mufareh tissa godavitarne brian bear spiderweb marketing business wealth get rich making online work from home how to internet opportunities Make Money facebook twitter Youtube Affiliate time careers extra income revolutionary matrix lightning speed message magic FREE

Added: April 9, 2009

List Building - Getting Traffic

None

Author: ListBuildingCourse

Keywords: Tellman Knudson Mike Filsaime Shawn Casey list building affiliate marketing online business

Added: April 9, 2009

What to expect from Dexter and friends - The Chronicle Herald

What to expect from Dexter and friends - The Chronicle Herald
THE ELECTION is over, so are the hangovers, and every New Democrat in Nova Scotia is sore from three weeks of back-slapping. For Darrell Dexter and his shiny new cabinet, that means it’s time to doff the party hats and get to work. First order of

Here are some tips on getting kids interested in gardening - Courier-Post

Here are some tips on getting kids interested in gardening - Courier-Post
These are boom times for home gardening, but as many parents know, it still isn't easy to get kids interested and involved. One way, experts say, is to teach children how to cook what they help harvest from the family garden. Gardening packs an

Alaska programs to receive federal grants and contracts - KTVA
$19,650 to the City of Hughes for a preliminary cost and analysis associated with the preparation of a preliminary engineering and environmental report for a proposed water and sewer system improvement project. $59,085 to the Homer Society of Natural

Deported woman keeps custody - Omaha World-Herald
LINCOLN — A Guatemalan woman should not lose custody of her children because she was deported from the United States, the Nebraska Supreme Court ruled Friday. In a decision that could offer hope to other immigrant parents, the court said Maria Luis

'Companies can set up nurseries to reduce need for maids' - star.com.my
JOHOR BARU : All companies should set up nurseries on the premises so that parents can be less dependent on foreign maids. Deputy Human Resources Minister Datuk Maznah Mazlan said that the ministry was discussing with employers on plans to set up

Salon Marketing Newsletter Now Online With Tips From Salon Industry - WebWire

Eco-Lite Products, LLC, the manufacturer of Minardi Color Perfect Lighting, proudly announces the launch of its brand new monthly e-newsletter CUTS™. CUTS™, which stands for “Creative and Unique Tips for Salons”, is packed with useful tips Read Me .

A new marketing study says you're probably pretty fickle. For the average manufacturer's grocery brand, less than half of consumers who made 70 percent or more of their category purchases with a single brand in 2007 maintained a similar level of Read Me .

Affiliate Programs

Getting More Blog Readers and Twitter Followers

Of people who both blog and tweet, the majority would overwhelmingly prefer to have more blog readers than followers on Twitter. This is according to surveys conducted by Darren Rowse who runs ProBlogger and TwiTip.

Would you prefer more blog readers or Twitter followers? Tell us.

This is not entirely surprising, since generally, much more effort is put into a blog post than a 140-character or less tweet, but there is certainly a gold-rush for Twitter followers. Jason Calacanis for one is willing to pay a pretty penny for them.



Rowse polled both his ProBlogger audience (which is presumably comprised mainly of bloggers) and his Twitip audience (which is made up of Twitterers). As expected, the Twitip crowd favored Twitter followers slightly more, but there was still a very clear majority wanting more blog readers. Rowse provides the following graphs:

There are certainly arguments for the value of both categories, and Rowse covers them pretty well here. There are some pretty obvious ones for blogs:

- they require more time/effort



- they provide more info



- they are most likely not going anywhere, while Twitter may be hot right now, but who knows where it will be in the future?



- the more blog readers you have, the more times your posts are likely to be linked to on Twitter anyway

There are obvious benefits to having Twitter followers too though, particularly for marketers.

- More followers is a good indication that there is demand for what you offer as a business, and that people are interested in your product(s)



- relationships easier to form (yes blogs have comments, but typically not the real-time conversation factor, and people are at Twitter to talk...they're not necessarily at your blog to do so)

Of course people who both blog and tweet know they don't have to choose between one medium or the other. They compliment each other, and ideally can work to each other's benefits. Twitter can gain you more blog readers, and a blog can gain you more Twitter followers.



It's all in the execution. Write good content that Twitterers want to link to. This has plenty of potential for getting you more readers. Include chiclets on your posts, making it easy to share your content (this shouldn't be limited to Twitter). Include a prominent link for people to follow you on Twitter (a Twitter logo here will help draw attention).



Link to good content from others when you Tweet. If people like what you're pointing them to, you'll likely gain more followers. Who would've guessed it all comes back to content? You could also mention your blog casually from time to time. This may increase awareness of it. Just because someone follows you on Twitter, does not mean they know about your blog. That said, you probably don't want to ram it down their throats either.



So, blogging Twitter users, would you rather have more blog readers or Twitter followers? Tell us.



Tips for using blogs & Twitter together? Share with WPN readers.

Getting More Blog Readers and Twitter Followers

Of people who both blog and tweet, the majority would overwhelmingly prefer to have more blog readers than followers on Twitter. This is according to surveys conducted by Darren Rowse who runs ProBlogger and TwiTip.

Would you prefer more blog readers or Twitter followers? Tell us.

This is not entirely surprising, since generally, much more effort is put into a blog post than a 140-character or less tweet, but there is certainly a gold-rush for Twitter followers. Jason Calacanis for one is willing to pay a pretty penny for them.



Rowse polled both his ProBlogger audience (which is presumably comprised mainly of bloggers) and his Twitip audience (which is made up of Twitterers). As expected, the Twitip crowd favored Twitter followers slightly more, but there was still a very clear majority wanting more blog readers. Rowse provides the following graphs:

There are certainly arguments for the value of both categories, and Rowse covers them pretty well here. There are some pretty obvious ones for blogs:

- they require more time/effort



- they provide more info



- they are most likely not going anywhere, while Twitter may be hot right now, but who knows where it will be in the future?



- the more blog readers you have, the more times your posts are likely to be linked to on Twitter anyway

There are obvious benefits to having Twitter followers too though, particularly for marketers.

- More followers is a good indication that there is demand for what you offer as a business, and that people are interested in your product(s)



- relationships easier to form (yes blogs have comments, but typically not the real-time conversation factor, and people are at Twitter to talk...they're not necessarily at your blog to do so)

Of course people who both blog and tweet know they don't have to choose between one medium or the other. They compliment each other, and ideally can work to each other's benefits. Twitter can gain you more blog readers, and a blog can gain you more Twitter followers.



It's all in the execution. Write good content that Twitterers want to link to. This has plenty of potential for getting you more readers. Include chiclets on your posts, making it easy to share your content (this shouldn't be limited to Twitter). Include a prominent link for people to follow you on Twitter (a Twitter logo here will help draw attention).



Link to good content from others when you Tweet. If people like what you're pointing them to, you'll likely gain more followers. Who would've guessed it all comes back to content? You could also mention your blog casually from time to time. This may increase awareness of it. Just because someone follows you on Twitter, does not mean they know about your blog. That said, you probably don't want to ram it down their throats either.



So, blogging Twitter users, would you rather have more blog readers or Twitter followers? Tell us.



Tips for using blogs & Twitter together? Share with WPN readers.

Yahoo Plugs Shortcuts Into WordPress

The company expanded its Yahoo Shortcuts into a dynamic set of tools available as a plug-in for blogs using the WordPress platform.

A clever toolset newly announced by Yahoo offers WordPress bloggers a sidekick bearing additional content from Yahoo's various content services, including the Flickr photo sharing site.

Yahoo Shortcuts have been seen in Yahoo's pages as dashed underlined links. Doing a mouseover of one of these provides a popup with additional content related to the linked term.

The process takes a step forward for WordPress bloggers. After installing the plug-in, Yahoo Shortcuts watches what one writes. After the post is completed, the plug-in's "Review this post" button leads to suggestions for Shortcut content.

Bloggers can leave suggested Shortcuts in place, or remove them as desired. When keeping the Shortcut, the blogger has the option to keep it as a link, or make it a badge that can be embedded in the post.

Yahoo's Flickr integration with the WordPress plug-in will be the feature that catches a log of attention. The company said in the Shortcuts description it searches for relevant, Creative Commons-licensed photos based on terms appearing in the post.

Photos can be resized and placed anywhere within a post. The plug-in automatically attributes the photos to their owners who have made them available under those Creative Commons terms.

follow me on Twitter

MSN

Getting More Blog Readers and Twitter Followers

Of people who both blog and tweet, the majority would overwhelmingly prefer to have more blog readers than followers on Twitter. This is according to surveys conducted by Darren Rowse who runs ProBlogger and TwiTip.

Would you prefer more blog readers or Twitter followers? Tell us.

This is not entirely surprising, since generally, much more effort is put into a blog post than a 140-character or less tweet, but there is certainly a gold-rush for Twitter followers. Jason Calacanis for one is willing to pay a pretty penny for them.



Rowse polled both his ProBlogger audience (which is presumably comprised mainly of bloggers) and his Twitip audience (which is made up of Twitterers). As expected, the Twitip crowd favored Twitter followers slightly more, but there was still a very clear majority wanting more blog readers. Rowse provides the following graphs:

There are certainly arguments for the value of both categories, and Rowse covers them pretty well here. There are some pretty obvious ones for blogs:

- they require more time/effort



- they provide more info



- they are most likely not going anywhere, while Twitter may be hot right now, but who knows where it will be in the future?



- the more blog readers you have, the more times your posts are likely to be linked to on Twitter anyway

There are obvious benefits to having Twitter followers too though, particularly for marketers.

- More followers is a good indication that there is demand for what you offer as a business, and that people are interested in your product(s)



- relationships easier to form (yes blogs have comments, but typically not the real-time conversation factor, and people are at Twitter to talk...they're not necessarily at your blog to do so)

Of course people who both blog and tweet know they don't have to choose between one medium or the other. They compliment each other, and ideally can work to each other's benefits. Twitter can gain you more blog readers, and a blog can gain you more Twitter followers.



It's all in the execution. Write good content that Twitterers want to link to. This has plenty of potential for getting you more readers. Include chiclets on your posts, making it easy to share your content (this shouldn't be limited to Twitter). Include a prominent link for people to follow you on Twitter (a Twitter logo here will help draw attention).



Link to good content from others when you Tweet. If people like what you're pointing them to, you'll likely gain more followers. Who would've guessed it all comes back to content? You could also mention your blog casually from time to time. This may increase awareness of it. Just because someone follows you on Twitter, does not mean they know about your blog. That said, you probably don't want to ram it down their throats either.



So, blogging Twitter users, would you rather have more blog readers or Twitter followers? Tell us.



Tips for using blogs & Twitter together? Share with WPN readers.

Getting More Blog Readers and Twitter Followers

Of people who both blog and tweet, the majority would overwhelmingly prefer to have more blog readers than followers on Twitter. This is according to surveys conducted by Darren Rowse who runs ProBlogger and TwiTip.

Would you prefer more blog readers or Twitter followers? Tell us.

This is not entirely surprising, since generally, much more effort is put into a blog post than a 140-character or less tweet, but there is certainly a gold-rush for Twitter followers. Jason Calacanis for one is willing to pay a pretty penny for them.



Rowse polled both his ProBlogger audience (which is presumably comprised mainly of bloggers) and his Twitip audience (which is made up of Twitterers). As expected, the Twitip crowd favored Twitter followers slightly more, but there was still a very clear majority wanting more blog readers. Rowse provides the following graphs:

There are certainly arguments for the value of both categories, and Rowse covers them pretty well here. There are some pretty obvious ones for blogs:

- they require more time/effort



- they provide more info



- they are most likely not going anywhere, while Twitter may be hot right now, but who knows where it will be in the future?



- the more blog readers you have, the more times your posts are likely to be linked to on Twitter anyway

There are obvious benefits to having Twitter followers too though, particularly for marketers.

- More followers is a good indication that there is demand for what you offer as a business, and that people are interested in your product(s)



- relationships easier to form (yes blogs have comments, but typically not the real-time conversation factor, and people are at Twitter to talk...they're not necessarily at your blog to do so)

Of course people who both blog and tweet know they don't have to choose between one medium or the other. They compliment each other, and ideally can work to each other's benefits. Twitter can gain you more blog readers, and a blog can gain you more Twitter followers.



It's all in the execution. Write good content that Twitterers want to link to. This has plenty of potential for getting you more readers. Include chiclets on your posts, making it easy to share your content (this shouldn't be limited to Twitter). Include a prominent link for people to follow you on Twitter (a Twitter logo here will help draw attention).



Link to good content from others when you Tweet. If people like what you're pointing them to, you'll likely gain more followers. Who would've guessed it all comes back to content? You could also mention your blog casually from time to time. This may increase awareness of it. Just because someone follows you on Twitter, does not mean they know about your blog. That said, you probably don't want to ram it down their throats either.



So, blogging Twitter users, would you rather have more blog readers or Twitter followers? Tell us.



Tips for using blogs & Twitter together? Share with WPN readers.

Yahoo Plugs Shortcuts Into WordPress

The company expanded its Yahoo Shortcuts into a dynamic set of tools available as a plug-in for blogs using the WordPress platform.

A clever toolset newly announced by Yahoo offers WordPress bloggers a sidekick bearing additional content from Yahoo's various content services, including the Flickr photo sharing site.

Yahoo Shortcuts have been seen in Yahoo's pages as dashed underlined links. Doing a mouseover of one of these provides a popup with additional content related to the linked term.

The process takes a step forward for WordPress bloggers. After installing the plug-in, Yahoo Shortcuts watches what one writes. After the post is completed, the plug-in's "Review this post" button leads to suggestions for Shortcut content.

Bloggers can leave suggested Shortcuts in place, or remove them as desired. When keeping the Shortcut, the blogger has the option to keep it as a link, or make it a badge that can be embedded in the post.

Yahoo's Flickr integration with the WordPress plug-in will be the feature that catches a log of attention. The company said in the Shortcuts description it searches for relevant, Creative Commons-licensed photos based on terms appearing in the post.

Photos can be resized and placed anywhere within a post. The plug-in automatically attributes the photos to their owners who have made them available under those Creative Commons terms.

follow me on Twitter

CoffeeCakes.com reluctantly redesigns its site and boosts traffic 70% - InternetRetailer.com

After 14 years with its original site design, CoffeeCakes.com recently overhauled its site. The dramatic results have convinced the e-retailer not to wait so long for the next redesign. As part of a session called “First Responder: What Your Site Read Me .

Most firms now recognize the importance of developing a powerful online brand. Now, an increasing number of professionals have started to recognize the benefits of developing a personal brand. Many people recognize that a personal online brand could Read Me .

Link Cloaking

TV Still Dominates Media Consumption

Nielsen has shared results of its "State of the Media" research. Not that this fact is surprising, but television is still the most preferred gateway for media consumption.



In the last quarter of '08, the average household watched over 151 hours of TV in a month. Internet users logged on for 27 viewing hours a month, and mobile subscribers registered four hours of video and three hours of Internet a month. Other highlights of the research as presented by Nielsen include:

- Despite 3 in 10 households owning a DVR, live TV continues to be the favorite way to watch TV.



- 54 percent of U.S. households have one or two TVs.



- Hispanic households are more than twice as likely as other groups to download movies.



- Fully 91 percent of households have Internet access, with 57 percent having high-speed connections.



- Viewers can be clustered into eight discrete segments based on gender, age, media consumption levels, ethnicity and social outlook.

Nielsen's President of Global Media Client Services Dave Thomas says, "Media has become a digital funhouse: phones deliver TV programming. Computers enable phone calls. Televisions serve as gaming arcades. Consumers access video wherever and whenever they can. But the fact remains that TV still dominates."

Nielsen's findings echo a study from McPheters & Company finding that TV ads and even magazine ads are proving more effective than online advertising. This information is a wake-up call to get online advertisers to take advantage of tactics that inspire grater engagement from consumers.

Yahoo Plugs Shortcuts Into WordPress

The company expanded its Yahoo Shortcuts into a dynamic set of tools available as a plug-in for blogs using the WordPress platform.

A clever toolset newly announced by Yahoo offers WordPress bloggers a sidekick bearing additional content from Yahoo's various content services, including the Flickr photo sharing site.

Yahoo Shortcuts have been seen in Yahoo's pages as dashed underlined links. Doing a mouseover of one of these provides a popup with additional content related to the linked term.

The process takes a step forward for WordPress bloggers. After installing the plug-in, Yahoo Shortcuts watches what one writes. After the post is completed, the plug-in's "Review this post" button leads to suggestions for Shortcut content.

Bloggers can leave suggested Shortcuts in place, or remove them as desired. When keeping the Shortcut, the blogger has the option to keep it as a link, or make it a badge that can be embedded in the post.

Yahoo's Flickr integration with the WordPress plug-in will be the feature that catches a log of attention. The company said in the Shortcuts description it searches for relevant, Creative Commons-licensed photos based on terms appearing in the post.

Photos can be resized and placed anywhere within a post. The plug-in automatically attributes the photos to their owners who have made them available under those Creative Commons terms.

follow me on Twitter

Work From Home Opportunities

TV Still Dominates Media Consumption

Nielsen has shared results of its "State of the Media" research. Not that this fact is surprising, but television is still the most preferred gateway for media consumption.



In the last quarter of '08, the average household watched over 151 hours of TV in a month. Internet users logged on for 27 viewing hours a month, and mobile subscribers registered four hours of video and three hours of Internet a month. Other highlights of the research as presented by Nielsen include:

- Despite 3 in 10 households owning a DVR, live TV continues to be the favorite way to watch TV.



- 54 percent of U.S. households have one or two TVs.



- Hispanic households are more than twice as likely as other groups to download movies.



- Fully 91 percent of households have Internet access, with 57 percent having high-speed connections.



- Viewers can be clustered into eight discrete segments based on gender, age, media consumption levels, ethnicity and social outlook.

Nielsen's President of Global Media Client Services Dave Thomas says, "Media has become a digital funhouse: phones deliver TV programming. Computers enable phone calls. Televisions serve as gaming arcades. Consumers access video wherever and whenever they can. But the fact remains that TV still dominates."

Nielsen's findings echo a study from McPheters & Company finding that TV ads and even magazine ads are proving more effective than online advertising. This information is a wake-up call to get online advertisers to take advantage of tactics that inspire grater engagement from consumers.

Yahoo Plugs Shortcuts Into WordPress

The company expanded its Yahoo Shortcuts into a dynamic set of tools available as a plug-in for blogs using the WordPress platform.

A clever toolset newly announced by Yahoo offers WordPress bloggers a sidekick bearing additional content from Yahoo's various content services, including the Flickr photo sharing site.

Yahoo Shortcuts have been seen in Yahoo's pages as dashed underlined links. Doing a mouseover of one of these provides a popup with additional content related to the linked term.

The process takes a step forward for WordPress bloggers. After installing the plug-in, Yahoo Shortcuts watches what one writes. After the post is completed, the plug-in's "Review this post" button leads to suggestions for Shortcut content.

Bloggers can leave suggested Shortcuts in place, or remove them as desired. When keeping the Shortcut, the blogger has the option to keep it as a link, or make it a badge that can be embedded in the post.

Yahoo's Flickr integration with the WordPress plug-in will be the feature that catches a log of attention. The company said in the Shortcuts description it searches for relevant, Creative Commons-licensed photos based on terms appearing in the post.

Photos can be resized and placed anywhere within a post. The plug-in automatically attributes the photos to their owners who have made them available under those Creative Commons terms.

follow me on Twitter

New Affiliate Program launched by Sitecontent4u.com today - pressbox.co.uk

New Affiliate Program launched by Sitecontent4u.com today - pressbox.co.uk
Rank1 Website Marketing announces a new Expert SEO Affiliate Program where affiliates earn up to $200AU per sale. Spokesperson for Rank1 Website Marketing, Rosemary Donald has announced today that the new Affiliate Program being promoted through

Yahoo, Google Rev Up New Ad Products - InternetNews.com
Yahoo and Google are making new moves to help small businesses better promote their wares -- in the process, aiming to make it more appealing to advertise on their sites. Web pioneer Yahoo today introduced a new do-it-yourself display ad program for

Google gives product ads a go - Seattle Times
Excerpts from the blog Get ready for a new kind of ad that may appear when you search with Google. The company is inviting advertisers to Get ready for a new kind of ad that may appear when you search with Google. The company is inviting

Internet Retailer Conference Brings Retailers and Vendors Together - Auctionbytes.com

Reading AuctionBytes: Internet Retailer Conference Brings Retailers and Vendors Together AuctionBytes Editor Ina Steiner attended the Internet Retailer Conference & Exhibition (IRCE) in Boston last week where she chaired one day of the Small Read Me .

They arrived by Rolls-Royce and public transit. They brought personal assistants who struggled with dresses the size of small cities. They uncorked champagne and sipped from dollar-store paper cups. The more tentative among them fidgeted with coffees Read Me .

Top 10 Tips for Identifying Legitimate Work-at-Home Opportunities - TMCnet

Alexandria, VA, Jun 17, 2009 (PRWeb.com via COMTEX) -- As telecommuting becomes a viable option for many workers, unfortunately work-at-home (http://www.vipdesk.com) scams increase in numbers. Savvy workers, however, can avoid being taken advantage Read Me .

Learn how to spot a home business scam - Hattiesburg American

Be wary of "high income" opportunities as well as those touting instant or quick earnings. Look for and verify company contact information. Test e-mail addresses and phone numbers for a response within 24 hours. Always be able to speak to someone on Read Me .

SYDNEY may become the next location for a digital "carbon counter" billboard like the one erected in New York City. Deutsche Bank says the seven-storey sign is the first scientifically valid, real-time carbon counter detailing the amount of Read Me .

SBA awards more than $1.3M in WVa disaster loans - Charleston Daily Mail

SBA awards more than $1.3M in WVa disaster loans - Charleston Daily Mail
CHARLESTON, W.Va. (AP) - The U.S. Small Business Administration says it has loaned more than $1.3 million to help West Virginians recover from last month's flooding. Heavy rains caused widespread flooding, mudslides and landslides in Calhoun

The Bottom Line - News Tribune
While many of us are still nervous about the stimulus package — and how the debt it creates will be repaid — there is no doubt it has the potential to impact small businesses in a big way. The Small Business Administration has been given

Call Centre Clinic is ranked as a world leader in business information - PR Inside

2009-06-16 22:57:32 - From a standing start two and a half years ago, the Call Centre Clinic has grown to be recognised as a world leader in the provision of business information to call centre professionals. Today, Call Centre Helper, a leading Read Me .

Digital TV transition doesn't go smoothly for all viewers - Tampa Bay Online

Digital TV transition doesn't go smoothly for all viewers - Tampa Bay Online
The long-awaited television transition from analog to digital signals did not go smoothly for all viewers today. The second the technicians at WTSP, Channel 10, unplugged the station's analog broadcast at noon, phones started ringing off the hook

Mashable’s Weekly Social Media and Web Event Guide - Mashable.com
Kick your Marketing into high gear as several of the speakers and sponsors will be providing 15 minute consultations where they’ll give you immediate steps you can take to improve your actual site or campaigns! Enter code: MASH10 to save $10. June

New Web Site Reveals 3 Easy Steps To Make Money Online - WebWire
www.HowToMakeMoneyOnlineWorkingFromHome.com is the latest entry into the world of Making Money Online and Best Home Based Business Opportunity Reviews. - www.howtomakemoneyonlineworkingfromhome.com/best The website which only recently launched

WORK COACH: Envy of colleague not attitude for success - Columbus Dispatch

WORK COACH: Envy of colleague not attitude for success - Columbus Dispatch
Q: Since taking this job four months ago, I have been bothered by a co-worker's relationship with my manager. This woman does everything for him. She even writes his e-mails and drives him on personal errands. In return, he occasionally covers up for

Summer business success tips - Hattiesburg American
Ah, summer. A time for picnics and pools. Seaside and sunshine. But for many small businesses, summer means fewer people calling, coming through the door, clicking on your Web site. And it's harder to reach that all-important prospect because they're

A few tips for new incoming officials - Hattiesburg American
IN A COUPLE OF WEEKS, new city administrations will take office around the Pine Belt. There will be plenty of newcomers joining the incumbents. If you're a new public official you'll have a lot to get your hands around. You'll need to know how to

BBB offers tips on storm repairs - McKinney Courier-Gazette
Many homeowners and business owners are coping with storm damage following high winds and heavy rain this past week. Damage includes downed fences, fallen trees and branches, damaged roofs, and flooded areas. Many cars, too, were damaged in storm

Advertise with WHNT - WHNT-TV

Advertise with WHNT - WHNT-TV
Advertise your business with us and discover a powerful way to reach new customers and strengthen your relationship with current customers. The powerful reach of television combined with the targeted, interactive nature of the Internet delivers a

STOCKS NEWS EUROPE-Pages Jaunes sags as Exane downgrades - Reuters UK

Shares in France's Pages Jaunes ( PAJ.PA ) drop 2.1 percent in a rising market after Exane BNP Paribas cuts its rating on the shares to "neutral" from "outperform" and keeps its price target unchanged at 8 euros. "We believe that the acceleration of Read Me .

Honeywell International Inc.'s aerospace division will help build Europe's next-generation air-traffic control system, the company announced Friday. While most of the work will be done by Honeywell employees in Europe, the contract is worth an Read Me .

WASHINGTON » Utah's two U.S. senators are urging the Federal Aviation Administration to hold off testing a new computer system at a Salt Lake City air traffic control center that guides planes across portions of eight states. Republican Sens. Bob Read Me .

Honeywell International Inc.'s aerospace division will help build Europe's next-generation air-traffic control system, the company announced Friday. While most of the work will be done by Honeywell employees in Europe, the contract is worth an Read Me .

BlackRock poised to pay $13bn for BGI - Financial Times

BlackRock was on Thursday night poised to pay more than $13bn in cash and shares to buy Barclays Global Investors in a deal that would make the US money manager the biggest in the world – with more than $3,000bn in assets under management, several Read Me .

SAN FRANCISCO (Private Equity Week) - RingRevenue, a startup that tracks call center transactions that originate online, last week raised a $3.5 million Series A round of venture capital funding from three firms based in Southern California: GRP Read Me .

The South African Football Association say they will not accede to "ridiculous" bonus demands from Bafana Bafana players as they head into the Fifa Confederations Cup. The players held meetings this week to discuss whether or not to accept Safa's Read Me .

Digital River to Participate in Internet Retailer 2009 Conference - PR Inside

Digital River to Participate in Internet Retailer 2009 Conference - PR Inside
Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced that it will exhibit at the Internet Retailer 2009 Conference & Exhibition. During the conference, Digital River will be represented by its business

BlueHornet Networks Wins New Email Marketing Clients - Businesswire.com
MINNEAPOLIS--( BUSINESS WIRE )--BlueHornet Networks, Inc., a leading provider of email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), recently signed agreements with two new clients. The new clients include TomTom, Inc

Digital River to Participate in Internet Retailer 2009 Conference & - Consumer Electronics Net
Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced that it will exhibit at the Internet Retailer 2009 Conference & Exhibition. During the conference, Digital River will be represented by its business

Bigmouthmedia Responds to European Attack on Digital Marketing - 24-7PressRelease.com

Bigmouthmedia warns proposed European legal move to regulate the use of cookies could have a profound negative impact on businesses EDINBURGH, SCOTLAND, June 12, 2009 /24-7PressRelease/ -- Bigmouthmedia has warned that a proposed European legal move Read Me .

Digital marketing firm Bigmouthmedia has warned that a proposed European legal move to regulate the use of cookies could have a profound negative impact upon the some of the world's biggest businesses. The proposed amendments to the 2002 European Read Me .

At times it feels like the ad industry is constantly besieged by bad news: Budgets are getting trimmed, mass audiences are splintering into niches, display ad click-through rates are at all-time lows and no one has figured out the social-media Read Me .

Trent Reznor Tuning Out Twitter Because “Idiots Rule” - Rolling Stone

Trent Reznor Tuning Out Twitter Because “Idiots Rule” - Rolling Stone
Photo: Hill/FilmMagic Nine Inch Nails ‘ Trent Reznor may have Twittered for the last time. The recently outspoken frontman contributed a post to the official NIN.com message board in which he confesses his disappointment in the overall negativity

Mariah Carey is a Night Owl - Hollyscoop.com
Mariah Carey is known as a workaholic, but the pop diva can only record her albums in the middle of the night. Mimi is currently working on her upcoming album Memoirs of an Imperfect Angel and took to her twitter page to keep her fans updated on the

No tweets from many Twitter members: report - MSN Indonesia News
Barely a peep is heard from most Twitter members despite the soaring popularity of the micro-blogging service, according to a pair of freshly-released reports. Web analytics firm HubSpot found that nearly 55 percent of 4.5 million Twitter members

Smokey and the Bandit meet the Twitter Generation - Statesman Journal
WASHINGTON — I was watching Conan O' Brien's debut on "The Tonight Show" with my 20- and 24-year-old millennial-generation sons when actor Will Ferrell joked that he had forsaken Twitter for the CB. "What's that?" Younger Son asked Older Son. A

Putting Twitter use in perspective - Globe and Mail
That depends. You’re going to have a very different perspective on the micro-blogging service that is taking the world by storm depending on whether you’re attending a technology conference in Toronto or hanging out in a Tim Hortons in Sudbury

Internet Marketing Company - Finding The Right One For Your SEO Needs - Turks.US

Putting up an online business is not as easy as most would think. In truth, the competition in the online market can be very fierce and you need to beef up your site's coverage if you want to get the most profit out of it. There are plenty of tips Read Me .

"Weddings can be expensive," says Melissa Chapman , Senior Director of Marketing at Avery Dennison Office Products. "If you're looking for ways to make the most of your wedding planning dollars, why not use some do-it-yourself ingenuity?" Avery Read Me .

Consumers want to do the right thing when it comes to protecting the environment and their health. Even in this economic climate, the green movement is gathering momentum, and it's hard to miss the deluge of ads introducing new green products from Read Me .

Walking, Talking, Video Spokespeople Guide Online Customers - PR Inside

Walking, Talking, Video Spokespeople Guide Online Customers - PR Inside
NORFOLK, VA -- (Marketwire) -- 06/09/09 -- Wish you had a minute face to face with your website visitors? Now you can. First Impression Inc : ., a national music/message on-hold advertising and jingle writing company, has ventured into the website

Stop With the Satire: A chat with Touseef Ikram - IDG NEWS
Here's a scenario you've probably heard several times: a website is setup and out of the blue, it gets loads of traffic making the domain owner a millionaire overnight! Believe it or not, lots of sites have success, but the process is rarely ever

StartupNation Introduces Odds of Success Calculator for Businesses - DVD Creation
Fast, easy and provided at no charge, the Odds of Success Calculator ( www.startupnation.com/small-business-success-calculator ) allows business owners to gain a snapshot of their individual business risk profiles based on eight key risk factors

StumbleUpon Launches Su.pr - The First URL Shortener Designed to - Newsblaze.com
SAN FRANCISCO , June 9 /PRNewswire/ -- StumbleUpon, the best way to discover new content on the Internet, launched a new service today. Designed specifically for publishers, Su.pr is the first URL shortener designed to help content creators grow

LevelVision™ College Available to Major Advertising Agencies through - Newswiretoday.com

LevelVision™ College Available to Major Advertising Agencies through - Newswiretoday.com
NewswireToday - /newswire/ - Ft. Lauderdale, FL, United States, 06/05/2009 - rVue, Argo Digital Solutions, Inc.’s addressable advertising exchange for digital out-of-home, recently enrolled digital outdoor and LCD technology innovator LevelVision

Internet Marketing

Twitter Tweak Could Improve Search Rankings

Twitter has adjusted the title tags for member pages. Where they used to go "Twitter / username" they now go "User's Real Name (username) on Twitter"

According to Robin Wauters at TechCrunch, Twitter just implemented this change this week. As he also points out, this could have an impact on how Twitter pages are ranked in search engines. He notes that his page ranks as the very first result on Google for a search of his name. For my name, it is not even on the first page. As a matter of fact, it's not even the first result for a search for "Chris Crum, Twitter."



Actually, for the query "Chris Crum" a Twitterholic page for me ranks higher than my Twitter page. After a fair amount of digging, I can finally find my Twitter page on the fifth SERP.



Still, if Twitter pages are ranking that high for a lot of people, it's nothing to be ignored. Wauters makes an interesting point. "The implications are not to be underestimated. Being the top result for a name search means business, just ask all those venture-backed startups building people search engines who are vying for the sweet spots on the first page," he says.



Perhaps I just don't have enough followers (aka links to my Twitter page) to get my page ranked that high. If people weren't already begging for followers, they certainly will be now.



Looks like Twitter might carry even more of an SEO incentive now. For more on where social networks like Twitter and Facebook fit into the SEO equation, read my discussion with Todd Malicoat, Joe Whyte, Joe Griffin, and Stephen Pitts.



Of course there is also the question of whether or not people want their Twitter pages ranked as the first result for their name. This might not be the best thing for online reputation management. If these pages are ranking well, people are really going to have to watch what they say even more. The whole "think before you Tweet" mentality will be that much more important.

Generating Targeted

Twitter Tweak Could Improve Search Rankings

Twitter has adjusted the title tags for member pages. Where they used to go "Twitter / username" they now go "User's Real Name (username) on Twitter"

According to Robin Wauters at TechCrunch, Twitter just implemented this change this week. As he also points out, this could have an impact on how Twitter pages are ranked in search engines. He notes that his page ranks as the very first result on Google for a search of his name. For my name, it is not even on the first page. As a matter of fact, it's not even the first result for a search for "Chris Crum, Twitter."



Actually, for the query "Chris Crum" a Twitterholic page for me ranks higher than my Twitter page. After a fair amount of digging, I can finally find my Twitter page on the fifth SERP.



Still, if Twitter pages are ranking that high for a lot of people, it's nothing to be ignored. Wauters makes an interesting point. "The implications are not to be underestimated. Being the top result for a name search means business, just ask all those venture-backed startups building people search engines who are vying for the sweet spots on the first page," he says.



Perhaps I just don't have enough followers (aka links to my Twitter page) to get my page ranked that high. If people weren't already begging for followers, they certainly will be now.



Looks like Twitter might carry even more of an SEO incentive now. For more on where social networks like Twitter and Facebook fit into the SEO equation, read my discussion with Todd Malicoat, Joe Whyte, Joe Griffin, and Stephen Pitts.



Of course there is also the question of whether or not people want their Twitter pages ranked as the first result for their name. This might not be the best thing for online reputation management. If these pages are ranking well, people are really going to have to watch what they say even more. The whole "think before you Tweet" mentality will be that much more important.

Home decorator business tips: choosing a color scheme - San Francisco Examiner

If you own a home decorating business and need help on how to get a color scheme together follow my tips to give you new ideas! Go to your nearest Wal-Mart or any paint store and pick up an entire set of paint swatch cards. Yes, you are allowed to Read Me .

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TRIBUNE CLASSIFIEDS - Tribune

TRIBUNE CLASSIFIEDS - Tribune
Suitable match for 39 yrs., 5’-6”, 20,000/-, fair, beautiful, U.T. employed Hindu Khatri Engineer girl. A.M.I.E. (Civil), 3 yrs. Diploma in Architecture. Never married. Own Govt. House. hemantwadhwa@yahoo.com Box 2697F Tribune, Chandigarh

TRAFFIQ® Adds Advertising Technology Veteran To Board of Advisors - Businesswire.com

TRAFFIQ® Adds Advertising Technology Veteran To Board of Advisors - Businesswire.com
Former SVP and CIO of AOL’s Platform A Joins TRAFFIQ’s Advisory Board NEW YORK--( BUSINESS WIRE )--TRAFFIQ’s Chief Executive Officer, Mark Kahn, announced today that Tom Iler, the former SVP and Chief Information Officer for AOL’s Platform A

Some Advertising Fallout and Benefits at GM To Come - BusinessWeek
No question that General Motors has an issue going forward as it works to emerge from Chapter 11 Bankruptcy. Vice chairman Bob Lutz, who will retire at the end of the year, calls GM’s biggest problem a “reputation deficit.” Here are a few top

Signposter.com Launches Outdoor Advertising with Online Service - WebWire
Infosys developed a visually enhanced portal that enables companies to discover which billboard sites are available in their local area and also how much it will cost to place the advertisement. Until now only organisations with large budgets could

UPS: We Didn't Pull Advertising From "O'Reilly Factor" - Huffingtonpost.com
Did UPS back out as an advertiser on the popular "O'Reilly Factor" Fox News show, as MSNBC's Keith Olbermann reported last Tuesday? Absolutely not, UPS has said in a statement. After Olbermann went public with his claim, UPS quickly issued a